Date 8/15/11
Winona Middle School PTA Media Policy
Winona Middle School PTA is establishing the following policy to guide its media efforts and activities, including its newsletter, website, and social media. Media opportunities, including social media, are growing rapidly. However, before any media platform is utilized for the Winona Middle School PTA, it should be analyzed to determine:
·Compatibility with the Winona Middle School PTA’s media goals
·Compliance/agreement with a platform’s Terms & Agreements
·Audience reach

Once a platform has been selected and approved for implementation, its use should conform to this policy.
 
Disclaimer: The Winona Middle School PTA newsletter, website, and social media are managed and operated solely by the Winona Middle School PTA and not by the Winona Middle School nor Winona Area Public Schools.

Winona Middle School PTA Media Goal
Winona Middle School PTA may employ various forms of media to keep Winona Middle School families informed and involved in the PTA’s efforts and programs.

Media Objectives
·         To actively engage Winona Middle School families by various media outlets, including social media, to communicate about Winona Middle School PTA efforts and programs as well as issues that may affect the school or education.
·         To encourage a closer relationship between families and the school to foster cooperation in the education of our children.
·         To encourage volunteer participation in the Winona Middle School PTA.
·         To encourage attendance at Winona Middle School PTA programs and events.
·         To listen to and understand any concerns or suggestions voiced by Winona Middle School families via social media.

Social Media Presence
Winona Middle School PTA’s initial social media presence will be on Facebook. The Winona Middle School PTA Facebook page will be set up and maintained by the PTA Vice President and Webmaster in accordance with the goals and objectives stated in this policy. No other Winona Middle School PTA or faculty member is authorized to maintain and update the Winona Middle School PTA Facebook page without prior approval from the PTA President.

Media Implementation
All content published by the Winona Middle School PTA or to the Winona Middle School  PTA Facebook page or other social media platforms must be in accordance with the following intended uses:
·Encouraging membership in the Winona Middle School PTA,
·Distributing advance notices of Winona Middle School PTA events and initiatives,
·Soliciting volunteers to assist with Winona Middle School PTA events and initiatives,
·Encouraging participation in fundraisers, meetings, recognition events, and other events and initiatives,
·Informing Winona Middle School families about news, events, programs, or legislation that may affect the school or education,
·Recognizing special achievements or accomplishments of Winona Middle School PTA members and Winona Middle School staff members,
·Encouraging support for Winona Middle School PTA legislative initiatives, when appropriate,
·Recognizing Winona Middle School partners and supporters, when appropriate, and
·Other uses as approved by the Winona Middle School PTA President.

While the Winona Middle School PTA does not seek to sensor posts or limit freedom of speech on its social media platforms, all content must be in compliance with the PTA’s policy and intended uses. Any content that is deemed to be prohibited or objectionable will be removed by the PTA Vice President and Webmaster. The following uses prohibited on any Winona Middle School PTA media outlet, including social media platforms, website, or the PTA newsletter:

·Cyberbullying of any kind, including insulting, targeting, embarrassing or excluding any individuals, including but not limited to School Board officials, school administrators, teachers, PTA member, students, parents or other individuals,
·Offensive language, including but not limited to ethnic, religious and racial slurs; profanity; sexually explicit language and the like;
·Acronyms of offensive expressions, e.g. WTF, POS, DOC, FAH, FB, HUYA, LMAO, I&I, etc.
·Soliciting or advertising any business,
·Furthering an issue or product for personal or professional gain,
·Conversing about PTA Board business or discussions, and
·Airing grievances with School Board officials, school administrators, teachers, PTA member, students or other individuals.

Determination of prohibited use or objectionable content is at the discretion of the Winona Middle School PTA President, Vice President, and Webmaster. Any complaint of objectionable content will be handled by the Winona Middle School PTA President.

Photos and Videos
Photos and videos may be uploaded periodically to the Winona Middle School PTA social media site. It is the policy of Winona Middle School PTA not to identify any child by name in any photo on any Internet site unless the express permission has been granted from the parent/guardian.

Delegated Authority for Administration
In the event of illness or extended vacations, it may be necessary to delegate authority for media administration/maintenance to a PTA board member.
Annual Transition
Responsibility for Winona Middle School PTA’s media platforms will transition to the in-coming PTA Vice President and Webmaster along with other responsibilities. The outgoing and in-coming Vice Presidents and Webmasters will be responsible for coordinating and executing a seamless transition without substantial delay.